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seo-local

Diagnose local SEO issues affecting local pack and search visibility.

Updated May 10, 2026
Search Tags:#citations#reviews#local seo#google business profile#nap consistency#map pack#local schema
One-click install
npx skills add https://github.com/itdevwork-git/claude-seo --skill seo-local-itdevwork-git
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/itdevwork-git/claude-seo/tree/main/skills/seo-local
Command: npx skills add https://github.com/itdevwork-git/claude-seo --skill seo-local-itdevwork-git

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Local businesses often lose visibility in map pack and local search because their Google Business Profile signals, on-page location SEO, NAP consistency, citations, and local schema are incomplete or inconsistent.

Core Features & Use Cases

  • Local SEO gap detection: Identifies business type (brick-and-mortar, SAB, hybrid) and applies the right checklist for that scenario.
  • GBP, reviews, and local pack readiness: Checks for category alignment, GBP embedded signals, review health and velocity indicators, and review/reputation best practices.
  • On-page local optimization: Evaluates title/H1 local intent, visible NAP, click-to-call, internal linking, and location page quality to avoid doorway patterns.
  • NAP consistency & citations: Compares page HTML vs LocalBusiness schema signals and flags discrepancies; audits tier-1 citation presence and awareness of Apple Business Connect and Bing Places.
  • Local schema markup: Validates LocalBusiness (and correct industry subtype patterns) plus key recommended properties for rich results and better AI parsing.
  • Location page quality & prioritization: Flags multi-location risks (unique content %, storefront locator crawlability) and produces a prioritized action plan.
  • Industry vertical routing: Detects common verticals (restaurant, healthcare, legal, home services, real estate, automotive) and tailors recommendations accordingly.

Quick Start

Run the seo-local skill with your website URL to generate a complete local SEO analysis and a prioritized fix list.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a local SEO audit to check my Google Business Profile and map pack visibility?▼

Run a local SEO audit by entering your website URL to diagnose Google Business Profile signals, review health, NAP consistency, and LocalBusiness schema. The analysis generates a readiness score and prioritized action plan to improve map pack visibility.

What is NAP consistency and how does it affect local search rankings?▼

NAP consistency ensures your business name, address, and phone number match exactly across page HTML and LocalBusiness schema. Inconsistent NAP signals disrupt citation presence and negatively impact local search rankings and map pack placement.

How do I validate LocalBusiness schema markup for rich results?▼

Validate LocalBusiness schema by checking JSON-LD structure and required properties for your specific industry vertical. Correct schema markup with recommended properties enables rich results and improves AI parsing of your business data.

Does this local SEO analysis work for multi-location businesses and specific industry verticals?▼

Yes, the analysis detects business types like brick-and-mortar or SAB and routes to industry verticals such as healthcare, legal, and restaurants. It flags multi-location risks like unique content percentage and storefront locator crawlability for quality assurance.

Why does my business not show up in the local pack despite having citations?▼

Your business may not show in the local pack due to incomplete Google Business Profile categories, low review velocity, or on-page location SEO gaps. The audit identifies missing embedded signals and discrepancies between page HTML and schema.

What are the limitations of relying only on tier-1 citations for local SEO?▼

Relying only on tier-1 citations ignores Apple Business Connect and Bing Places presence. A complete local SEO strategy requires NAP consistency across all platforms, robust LocalBusiness schema, and high-quality location pages to avoid doorway patterns.

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