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seo-local

Analyze local SEO signals including Google Business Profile, NAP consistency, and schema markup.

Updated Jun 5, 2026
Search Tags:#schema#seo#local#maps#gbp#nap
One-click install
npx skills add https://github.com/smarmen86/claude-code-kit --skill seo-local-smarmen86
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/smarmen86/claude-code-kit/tree/main/skills/seo-local
Command: npx skills add https://github.com/smarmen86/claude-code-kit --skill seo-local-smarmen86

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill addresses the complexity of local search engine optimization by auditing business signals, NAP consistency, and schema markup to improve visibility in Google Maps and local search results.

Core Features & Use Cases

  • Business Type Detection: Automatically identifies if a business is a brick-and-mortar, service area business (SAB), or hybrid to apply relevant ranking checks.
  • Comprehensive Audit: Evaluates GBP signals, review health, NAP consistency, and local schema implementation.
  • Use Case: A local dental clinic struggling to appear in the map pack can use this tool to identify missing local schema, inconsistent NAP data across the web, and opportunities to improve review velocity.

Quick Start

Use the seo-local skill to perform a full local SEO audit on the website at https://example-business.com.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Google Business Profile and local SEO signals?▼

A local SEO audit evaluates Google Business Profile integration, NAP consistency, and local schema markup to identify ranking factors affecting map pack visibility. Analyzing these signals provides actionable recommendations to improve local search performance.

What is NAP consistency and why does it matter for local search rankings?▼

NAP consistency ensures your business Name, Address, and Phone number match exactly across the web. Inconsistent NAP data confuses search engines, directly harming local search rankings and reducing visibility in Google Maps results.

Can I use local SEO optimization for a service area business?▼

Yes, local SEO optimization supports service area businesses, brick-and-mortar, and hybrid models. It automatically detects the business type to apply relevant ranking checks and tailor Google Maps visibility strategies.

How do I fix missing local schema markup to improve map pack visibility?▼

Fixing local schema markup requires implementing structured data that highlights business signals to search engines. Adding local schema helps search engines understand business details, improving local pack visibility and AI search performance.

What is the best way to improve review health for local search?▼

Improving review health involves monitoring review velocity and addressing feedback to boost local search signals. Consistent review generation and management strengthen Google Business Profile signals and improve local search ranking.

Why does my business not show up in Google Maps local pack results?▼

Your business may not appear in the local pack due to inconsistent NAP data, missing local schema markup, or weak Google Business Profile signals. Auditing these local SEO factors identifies specific issues limiting map visibility.

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