seo-programmatic

Ensure at least 30-40% of each page's content is unique compared to other pages in the set, excluding shared headers and navigation. Keep word counts above 300, review a 5-10% sample manually, and roll out pages in batches of 50-100 rather than publishing hundreds at once.

Use lowercase, hyphenated slugs derived from data with a logical hierarchy such as /[city]/[service] or /integrations/[platform]. Keep URLs under 100 characters, enforce slug uniqueness at generation time, and avoid query parameters for primary content URLs.

Each page should have at least 40% unique content measured against all other pages in the set, with a hard stop below 30%. Template boilerplate counts toward shared content, while headers, footers, and navigation are excluded from the calculation.

Publishing 500 or more pages without justification triggers a hard stop under scaled content abuse risk. Publish in batches of 50-100 pages, monitor indexing and rankings for 2-4 weeks, then expand progressively.

Noindex low-value pages, paginated results beyond page 1, and faceted filter views with canonicals to base categories. Monitor crawl stats in Search Console for sites over 10,000 pages and audit indexed versus intended page counts monthly.