seo-programmatic

Ensure each page has at least 40% unique content relative to other pages in the set and at least 300 words. Publish in batches of 50-100 pages, monitor indexing for 2-4 weeks, and require human review of a 5-10% sample before scaling.

Programmatic SEO generates pages at scale from structured data sources like CSVs, APIs, or databases using templates. It works well for integration pages, glossaries, and data-driven pages, but fails for location pages that only swap city names in identical text.

Each page needs at least 40% unique content, calculated as unique words divided by total words excluding shared headers and footers. Below 30% uniqueness triggers a hard stop due to Google's Scaled Content Abuse enforcement risk.

Google's Scaled Content Abuse policy, enforced since March 2024 with escalation in 2025, targets AI-generated content at scale regardless of method. Pages pass if each provides standalone value, genuine differentiation, and human review before publishing.

Auto-generate sitemap entries, split files at 50,000 URLs or 50MB, use a sitemap index for multiple files, and set lastmod to the actual data update timestamp. Exclude noindexed pages and register the sitemap in robots.txt.

Noindex pages that fail quality gates, low-value filtered or faceted views, and records with insufficient data. For sites over 10,000 programmatic pages, monitor crawl stats in Search Console and audit indexed counts monthly.