seo

Add JSON-LD markup inside a script tag with type application/ld+json in the page head. Use schema.org types like Organization, Article, Product, FAQ, or BreadcrumbList, then validate with Google Rich Results Test or the Schema.org Validator.

Keep title tags between 50-60 characters with the primary keyword near the beginning and brand name at the end. Meta descriptions should be 150-160 characters, unique per page, include the keyword naturally, and contain a compelling call-to-action.

A robots.txt file should allow crawling of public content, disallow admin and private areas like /admin/ and /api/, and reference the sitemap URL. Avoid blocking static resources needed for rendering, as this harms how search engines index the page.

No, the Skill focuses on technical SEO and on-page optimization, which together represent roughly 25% of ranking factors. Backlinks, authority building, and content quality are outside its scope, though it covers content structure through headings and internal linking.

Common causes include a noindex meta robots tag, robots.txt rules blocking crawlers, missing canonical URLs, or HTTPS issues. Check the critical items in the SEO audit checklist and review crawl errors in Google Search Console.