seo

Improve Next.js SEO by adding unique title tags and meta descriptions per page, generating an XML sitemap, configuring robots.txt, and adding JSON-LD structured data. Follow the actual app router or pages router structure and keep secrets out of public metadata.

Add structured data by embedding a script tag with type application/ld+json containing schema.org types like Organization, Article, Product, FAQ, or BreadcrumbList. Validate the markup with Google Rich Results Test or the Schema.org validator.

No, authenticated product surfaces should not be indexed or included in sitemaps. Apply SEO only to public marketing and documentation pages, and never expose private routes, tenant identifiers, or API internals in sitemaps, metadata, or robots rules.

A good title tag is 50-60 characters, places the primary keyword near the beginning, is unique for every page, and puts the brand name at the end. Google truncates titles around 60 characters, so front-load the important terms.

Pages fail to index when robots.txt blocks crawling, a noindex meta tag is present, canonical URLs point elsewhere, or the page returns errors. Check Google Search Console for crawl errors and verify robots.txt allows access to important pages.