seo-sxo

Diagnose search-experience and intent mismatches using SERP page types and persona scoring.

19.4k|2.8k|Updated Feb 7, 2026

Search Tags:#content optimization #seo #search intent #serp analysis #sxo #persona scoring #page type

Ready to run

npx skills add https://github.com/AgriciDaniel/claude-seo --skill seo-sxo-agricidaniel

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/AgriciDaniel/claude-seo/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/AgriciDaniel/claude-seo --skill seo-sxo-agricidaniel

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Technically optimized pages often fail to rank because they do not match the page type and intent that Google rewards in the SERP. This Skill diagnoses those search-experience mismatches by comparing target pages against actual SERP expectations. ## Core Features & Use Cases - SERP Backwards Analysis: Classify top 10 organic results by page type, content format, schema, and media signals to establish SERP consensus. - Page-Type Mismatch Detection: Compare target page type against dominant SERP expectations and assign severity levels from ALIGNED to CRITICAL. - Persona-Based Scoring: Derive 4-7 personas from SERP signals and score the page on relevance, clarity, trust, and action to identify weakest audience segments. - Use Case: A blog post ranking poorly for a commercial keyword can be analyzed to reveal that the SERP expects product pages, triggering a recommendation to restructure or create a dedicated product page. ## Quick Start Run an SXO analysis on https://example.com for the keyword "project management software" to identify page-type mismatches and persona gaps.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I diagnose search intent mismatches for a target URL?▼

Fetch the target page and analyze the top 10 SERP results for the keyword using page-type taxonomy. Compare the target page type against the dominant SERP expectation to identify mismatches and assign severity levels.

How to analyze SERP page types for keyword targeting?▼

Classify each of the top 10 organic results into one of eight page types using the provided taxonomy. Calculate SERP consensus based on dominant page type, content depth, schema expectations, and media signals.

Does SXO analysis work with JavaScript-rendered pages?▼

Yes, the skill uses an SPA-aware rendering script to fetch JavaScript-rendered content. If rendering fails, it falls back to available HTML content and notes the limitation in the output.

Why does a technically optimized page fail to rank?▼

A page can score high on technical SEO but fail to rank if it is the wrong page type for the keyword. The SXO gap score measures alignment between the page and SERP expectations separately from technical health.

When should I use SXO instead of technical SEO audits?▼

Use SXO when a page is technically healthy but underperforming, indicating an intent or layout mismatch. Use technical SEO audits when issues involve crawlability, site speed, or indexing.