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seo-sxo

Classify target page types against Google SERP features and score alignment gaps.

Updated May 10, 2026
Search Tags:#serp analysis#persona scoring#intent alignment#seo sxo#page-type mismatch#wireframe guidance
One-click install
npx skills add https://github.com/itdevwork-git/claude-seo --skill seo-sxo-itdevwork-git
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/itdevwork-git/claude-seo/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/itdevwork-git/claude-seo --skill seo-sxo-itdevwork-git

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Search Experience Optimization (SXO) helps you understand why a page fails to rank by verifying whether its page type and UX signals match what Google is rewarding for a given keyword.

Core Features & Use Cases

  • SERP backwards analysis: Reads Google results to infer the dominant page type, content format expectations, featured snippets, PAA themes, and other SERP features.
  • Page-type mismatch detection: Classifies the target page and compares it to SERP consensus to surface alignment problems (e.g., blog vs product, service vs local pack, landing vs tool intent).
  • Persona-based scoring & wireframe option: Derives user stories and persona cards from SERP signals, then (optionally) generates an IST/SOLL wireframe to align the page with what searchers need.

Quick Start

Run the command /seo sxo <url> <keyword> to get a full SXO analysis that identifies SERP expectations, page-type alignment, a gap score, and priority actions.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does my page fail to rank despite good SEO optimization?▼

Ranking failure often stems from a page-type mismatch where your content format does not align with Google SERP intent signals. Analyzing SERP consensus reveals whether searchers expect a blog, product, or tool page, allowing you to correct misaligned UX signals.

How do I diagnose SERP mismatch symptoms for a target URL?▼

To diagnose SERP mismatch, fetch your target page HTML and classify its page type, then compare it against the dominant page types and featured snippets rewarded in your keyword's Google SERP to calculate an alignment gap score.

What is search experience optimization and how does it improve content?▼

Search Experience Optimization (SXO) verifies whether your page type and UX signals match what Google rewards for a keyword. It improves content by deriving persona cards from SERP signals and generating wireframes to align pages with searcher intent.

Can I use SERP analysis to generate persona-driven wireframes?▼

Yes, SERP analysis extracts user intent signals and PAA themes to derive persona cards. These persona scores inform optional IST/SOLL wireframe generation, providing structural guidance to align your target page with what searchers actually need.

Does this SXO tool require external dependencies or APIs to analyze HTML?▼

No external dependencies are required to perform the SXO analysis. The tool processes target page HTML, classifies page types using its built-in taxonomy, and parses Google SERP features internally to output alignment scores and priority actions.

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