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seo-sxo

Analyzes SERP signals to detect page-type mismatches and score pages against search intent personas.

4|Updated Aug 22, 2025
Search Tags:#seo#search intent#serp analysis#content gap#sxo#persona scoring#page type
One-click install
npx skills add https://github.com/justin06lee/justin06lee.dev --skill seo-sxo-justin06lee
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/justin06lee/justin06lee.dev/tree/main/.gemini/skills/valhalla/skills/seo-sxo
Command: npx skills add https://github.com/justin06lee/justin06lee.dev --skill seo-sxo-justin06lee

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Pages can pass every technical SEO check yet still fail to rank because they are the wrong page type for the keyword. This Skill reads Google SERPs backwards to reveal what Google actually rewards, then measures how far your page diverges from those expectations. ## Core Features & Use Cases - SERP Backwards Analysis: Classifies the top 10 organic results by page type, content format, schema, and SERP features to compute a consensus profile for any keyword. - Page-Type Mismatch Detection: Compares your page against the dominant SERP page type using an 8-type taxonomy and assigns a severity rating with a concrete fix. - User Story & Persona Scoring: Derives 3-5 evidence-backed user stories from PAA, ads, and related searches, then scores the page across 4-7 personas on relevance, clarity, trust, and action. - IST/SOLL Wireframes: Generates before/after semantic HTML wireframes with ultra-concrete placeholders for restructuring the page. - Use Case: A blog post targeting a keyword where Google shows mostly product pages gets flagged as a CRITICAL mismatch, with a recommendation to build a dedicated product page and a SOLL wireframe to guide it. ## Quick Start Run an SXO analysis on https://example.com/my-page for the keyword "project management software" and show me the gap score and persona breakdown.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my page is not ranking for a keyword?▼

Run an SXO analysis on the URL with the target keyword. The Skill classifies the top 10 SERP results by page type, compares your page against the dominant type, and produces a 0-100 gap score across seven dimensions including content depth, schema, and UX signals.

What is a page-type mismatch in SEO?▼

A page-type mismatch occurs when your page format differs from what Google rewards for a keyword, such as a blog post targeting a query where the SERP shows mostly product pages. The Skill rates severity from MEDIUM to CRITICAL and recommends the correct page type.

How does SERP-based persona scoring work?▼

Personas are derived from observable SERP signals like People Also Ask clusters, ad copy themes, and related searches. Each persona is scored 0-25 on relevance, clarity, trust, and action, with recommendations prioritized by the weakest high-volume persona.

Does the SXO analysis work without DataForSEO access?▼

Yes, the Skill falls back to WebSearch for SERP data when DataForSEO MCP tools are unavailable, noting reduced precision in the output. When DataForSEO is available, it confirms API costs with the user before making calls.

What is the difference between SXO score and SEO health score?▼

The SEO health score measures technical compliance like crawlability, speed, and schema validity. The SXO gap score measures strategic alignment between the page and SERP expectations, so a page can score 95 on technical SEO but 30 on SXO.

When should I use the wireframe generation feature?▼

Use wireframe generation after a mismatch or low gap score is confirmed. It produces an IST wireframe of the current page structure and a SOLL wireframe based on SERP consensus, with concrete placeholders like specific CTA text and placement rather than vague suggestions.

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