What problem does it solve?
Search Experience Optimization (SXO) resolves the gap between technical SEO and what Google actually rewards by identifying when your page fails to rank due to page-type mismatch and other SERP-alignment gaps.
Core Features & Use Cases
- Search backwards analysis: examines Google SERP signals (snippets, PAA, ads, media features, schema expectations) to infer what type of page the keyword demands.
- User-story and persona scoring: derives user stories from SERP intent signals and scores alignment across multiple personas (relevance, clarity, trust, action).
- Gap analysis and actionable recommendations: produces a transparent SXO Gap Score and prioritized fixes, and can generate IST/SOLL wireframes when requested.
Quick Start
Use the seo sxo command with a target URL and keyword to run a full SERP backwards analysis and receive page-type alignment, user stories, and prioritized actions.