seo-sxo

Diagnose page-type mismatch and intent misalignment from SERP analysis.

Updated May 23, 2026
One-click install
npx skills add https://github.com/lugondev/claude-seo --skill seo-sxo-lugondev
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/lugondev/claude-seo/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/lugondev/claude-seo --skill seo-sxo-lugondev

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Search Experience Optimization (SXO) resolves the gap between technical SEO and what Google actually rewards by identifying when your page fails to rank due to page-type mismatch and other SERP-alignment gaps.

Core Features & Use Cases

  • Search backwards analysis: examines Google SERP signals (snippets, PAA, ads, media features, schema expectations) to infer what type of page the keyword demands.
  • User-story and persona scoring: derives user stories from SERP intent signals and scores alignment across multiple personas (relevance, clarity, trust, action).
  • Gap analysis and actionable recommendations: produces a transparent SXO Gap Score and prioritized fixes, and can generate IST/SOLL wireframes when requested.

Quick Start

Use the seo sxo command with a target URL and keyword to run a full SERP backwards analysis and receive page-type alignment, user stories, and prioritized actions.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
Why does my page not rank despite good technical SEO?

Your page may not rank despite good technical SEO due to a page-type mismatch and intent misalignment. Search Experience Optimization (SXO) diagnoses this gap by analyzing top SERP results to infer exactly what page type the keyword demands and scoring your alignment.

How do I diagnose SERP intent mismatch for a specific URL?

To diagnose SERP intent mismatch, fetch your target URL and analyze the top SERP results for evidence. This backwards SERP analysis classifies page types using a taxonomy, derives user stories, and produces an SXO Gap Score separate from technical SEO.

What is search backwards analysis in SXO?

Search backwards analysis in SXO examines Google SERP signals like snippets, PAA, ads, media features, and schema expectations. It infers the required page type for a keyword, derives user stories, and scores persona alignment for relevance, clarity, trust, and action.

Can I generate IST and SOLL wireframes to fix page-type mismatch?

Yes, you can generate IST and SOLL wireframes when requested. After diagnosing the page-type mismatch and SERP alignment gaps, the analysis produces prioritized fixes and optional visual outputs to guide your content updates.

Does this SXO analysis handle persona-based scoring for content alignment?

Yes, this SXO analysis handles persona-based scoring by deriving user stories from SERP intent signals. It scores alignment across multiple personas based on relevance, clarity, trust, and action to identify content gaps.

What are the limitations of using SERP backwards analysis for SEO audits?

SERP backwards analysis focuses strictly on page-type mismatch and intent alignment, producing an SXO Gap Score separate from technical SEO. It does not replace traditional technical SEO audits but rather complements them by addressing user-story and schema expectation gaps.