seo-sxo

Analyzes SERP signals to detect page-type mismatches and score pages against search intent personas.

Updated Jun 9, 2026
One-click install
npx skills add https://github.com/timikalo7/Execute --skill seo-sxo-timikalo7
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/timikalo7/Execute/tree/main/.claude/skill-library/claude-seo/skills/seo-sxo
Command: npx skills add https://github.com/timikalo7/Execute --skill seo-sxo-timikalo7

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Pages can pass every technical SEO check yet still fail to rank because they are the wrong page type for the keyword. This Skill reads Google SERPs backwards to reveal what Google actually rewards for a query, exposing intent mismatches that traditional audits miss. ## Core Features & Use Cases - SERP Backwards Analysis: Classifies the top 10 organic results by page type, content format, schema, and media signals to compute SERP consensus. - Page-Type Mismatch Detection: Compares the target page against an 8-type taxonomy (landing, blog, product, comparison, local, tool, service, hybrid) and assigns severity levels. - User Story & Persona Scoring: Derives 3-5 user stories from PAA questions, ad copy, and related searches, then scores the page across 4-7 personas on relevance, clarity, trust, and action. - IST/SOLL Wireframes: Generates before/after wireframes with concrete placeholders based on SERP expectations. - Use Case: A blog post targeting a keyword where Google shows mostly product pages gets flagged as a CRITICAL mismatch, with a recommendation to build a dedicated product page instead of further optimizing the post. ## Quick Start Ask the agent to run an SXO analysis on your page, for example: run /seo sxo https://example.com/my-page with the target keyword "project management software".

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my page is not ranking for a keyword?

Run an SXO analysis on the URL and target keyword. The Skill classifies the top 10 SERP results by page type and compares them to your page, flagging mismatches such as a blog post competing against product pages, which technical SEO audits cannot detect.

What is a page-type mismatch in SEO?

A page-type mismatch occurs when your page format differs from what Google rewards for a keyword, such as a blog post targeting a query where the SERP shows mostly product or comparison pages. Severity ranges from MEDIUM to CRITICAL depending on the gap.

How does SERP-based persona scoring work?

Personas are derived from observable SERP signals like People Also Ask clusters, ad copy themes, and related searches. Each persona is scored 0-25 on relevance, clarity, trust, and action, producing a 100-point total that highlights which audience segments the page fails.

Does this work without a DataForSEO API key?

Yes. The Skill falls back to WebSearch for SERP data when DataForSEO MCP tools are unavailable, though the output notes reduced precision. With DataForSEO, it uses serp_organic_live_advanced after confirming API costs with the user.

What is the difference between SXO score and SEO health score?

The SEO health score measures technical compliance like crawlability, speed, and schema. The SXO gap score measures alignment between the page and SERP expectations. A page can score 95 on technical SEO and 30 on SXO, meaning it is technically sound but strategically misaligned.

When should I use the wireframe command?

Use the wireframe mode after a full analysis when you need a concrete restructuring plan. It generates an IST wireframe from the current page structure and a SOLL wireframe based on SERP consensus, with specific placeholders like exact CTA text and placement rather than vague suggestions.