seo

Start with technical fundamentals: ensure HTTPS, a crawlable robots.txt, unique title tags, and a single h1 per page. Then add meta descriptions, canonical URLs, an XML sitemap, and structured data, and validate with Lighthouse and Google Search Console.

Add a script tag with type application/ld+json containing Schema.org markup such as Organization, Article, Product, FAQ, or BreadcrumbList. Validate the markup with Google Rich Results Test or the Schema.org validator before deploying.

Title tags should be 50-60 characters with the primary keyword near the beginning and unique per page. Meta descriptions should be 150-160 characters, include the keyword naturally, and contain a compelling call to action matching page content.

Yes, disallowing paths in robots.txt prevents crawling of those pages, which can remove them from search results. Never block static assets needed for rendering, and use noindex meta tags rather than robots.txt to keep pages out of the index.

Technical SEO covers roughly 15% of ranking factors and cannot compensate for low-quality content or missing backlinks, which dominate rankings. It ensures pages are crawlable and indexable but must be paired with content quality and authority building.