shopping-ads

What problem does it solve?

This Skill resolves poor Google Shopping performance caused by low-quality Merchant Center product feeds and misaligned Shopping campaign structure that fails to match high-intent queries efficiently.

Core Features & Use Cases

• Feed audit & attribute optimization: Reviews and fixes product feed fields such as titles, descriptions, categories, GTIN/MPN, images, pricing, availability, and disapprovals to improve eligibility and relevance.
• Custom label strategy & supplemental feed management: Designs and applies performance-based segmentation (e.g., margin tiers, best sellers, seasonality, price competitiveness, lifecycle) to enable smarter bidding and automation.
• Campaign architecture & competitive bid guidance: Builds Standard Shopping priority tiers and PMax Shopping asset group segmentation, then uses competitive pricing benchmarks to guide bid adjustments and performance monitoring.

Example

If your products are getting impressions but weak purchases, the Skill audits disapprovals and attribute quality, improves title/description matching, assigns custom labels from rolling performance, and recommends Shopping campaign segmentation and bidding behavior based on price competitiveness and product-level ROAS.

Quick Start

Use the shopping-ads skill to audit my Merchant Center feed, design custom label tiers, and produce a recommended Shopping campaign structure to improve Shopping ROAS.