signup

Reduce signup abandonment by minimizing required fields to only email and password, deferring other data to progressive profiling, adding social auth options, and showing trust signals like "No credit card required." Track field-level drop-off to find specific friction points.

Use single-step signup when you have three or fewer fields and high-intent visitors. Use multi-step when you need more than four fields or B2B segmentation data, leading with easy questions and showing a progress indicator.

B2B signup pages should offer Google and Microsoft SSO, placed prominently since social auth often converts higher than email forms. Keep clear visual separation from the email signup option and use explicit button copy like "Sign up with Google."

Requiring email verification before product access adds friction and typically reduces activation. Consider delaying verification until necessary, letting users explore while verification is pending, or using magic links as an alternative.

Track form start rate, completion rate, field-level drop-off, time to complete, error rate by field, and mobile versus desktop completion. Also monitor social auth versus email signup ratio and step progression in multi-step flows.

This Skill covers getting users through the signup form only. For post-signup activation and onboarding problems, use the onboarding skill, and for lead capture forms that are not account creation, use the cro skill.