What problem does it solve?
Reduces friction in signup, registration, and trial activation flows to increase completion rates and lower step-level drop-off. It helps teams find unnecessary fields, confusing UX, verification bottlenecks, and mobile issues that prevent users from creating accounts and activating trials.
Core Features & Use Cases
- Audit & Prioritization: Identify high-impact friction points, estimate conversion impact, and prioritize quick wins versus larger design efforts.
- Field and Flow Optimization: Recommend field sets, single-step vs multi-step structures, social auth placement, and verification strategies tailored to free trial, freemium, paid, and waitlist scenarios.
- Measurement & Experiments: Provide event-level tracking guidance, key metrics to capture (form start, field drop-off, completion, verification), and A/B test hypotheses to validate changes.
- Use case example: Increase free-trial signup completion by simplifying to email-only initial step, adding Google sign-in, and deferring company/role questions to onboarding.
Quick Start
Audit my signup flow and return an issue list with estimated impact, prioritized fixes, and three A/B test hypotheses.