similarweb-analytics

Website traffic analysis for competitive research uses SimilarWeb domain data to retrieve visits, unique visitors, and engagement stats. You query a specific domain to retrieve its traffic metrics, geographic distribution, and traffic sources in a single run.

Website engagement stats you can benchmark across domains include bounce rates, pages per visit, and geographic distribution. Comparing these metrics over specified time ranges helps identify competitive gaps and market opportunities.

Yes, you can retrieve mobile and desktop traffic data separately for a domain. The analysis supports querying traffic metrics and engagement stats across both desktop and mobile contexts to provide a comprehensive view of website performance.

You need to provide a domain, start_date, and end_date to query domain traffic analysis. The system applies defaults for time ranges and data scope if specific dates are omitted, ensuring flexible traffic metric retrieval.

To exclude subdomains when analyzing competition benchmarks, you use the provided option to exclude subdomains during the domain query. This ensures the traffic metrics and engagement stats reflect only the root domain.

The best way to compare competitor traffic sources and global rankings is by analyzing domains over time using SimilarWeb data. This approach delivers traffic sources, geographic distribution, and global rankings to identify competitive gaps.