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similarweb-analytics

Analyze website traffic and competitive metrics using SimilarWeb data.

Updated Aug 27, 2026
Search Tags:#competitor analysis#traffic analysis#user behavior#search analytics#similarweb#website analytics
One-click install
npx skills add https://github.com/tanaer/lobster-university-v2 --skill similarweb-analytics-tanaer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: similarweb-analytics
Source: https://github.com/tanaer/lobster-university-v2/tree/main/skills/courses/similarweb-analytics
Command: npx skills add https://github.com/tanaer/lobster-university-v2 --skill similarweb-analytics-tanaer

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand website traffic, user behavior, and competitive landscape by leveraging the power of SimilarWeb analytics.

Core Features & Use Cases

  • Website Traffic Analysis: Analyze total visits, pages per visit, bounce rate, and average visit duration.
  • User Behavior Research: Understand how users interact with a website.
  • Competitor Analysis: Compare key metrics against rival websites.
  • Search Traffic Insights: Examine organic and paid search performance.
  • Use Case: A marketing manager needs to understand why a competitor's website is outperforming theirs. This Skill can provide a detailed breakdown of the competitor's traffic sources, user engagement, and top-performing keywords.

Quick Start

Analyze the website traffic for example.com using SimilarWeb.

Frequently Asked Questions about similarweb-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze website traffic and user behavior for competitor analysis?▼

Website traffic analysis involves examining total visits, bounce rates, and user engagement metrics to inform competitor analysis. This Skill processes these behavioral metrics to help compare your site's performance against rival websites.

What is the best way to find competitor search traffic insights and top-performing keywords?▼

Search traffic insights reveal organic and paid search performance by identifying top-performing keywords. This Skill examines search analytics data to break down how competing websites acquire their search traffic.

Do I need web search and browser tools to gather SimilarWeb data?▼

Yes, you need web search, web fetch, and browser tools to gather SimilarWeb data. This Skill requires these browser capabilities to access and process website analytics from SimilarWeb.com and alternative sources.

Can I use this for SEO strategy and market research on rival websites?▼

Yes, you can use this for SEO strategy and market research on rival websites. The Skill applies competitive intelligence to analyze traffic sources and user engagement, helping marketing managers understand why competitors outperform them.

What metrics are included in a website traffic analysis?▼

Website traffic analysis includes total visits, pages per visit, bounce rate, and average visit duration. These metrics help evaluate user behavior and overall website engagement for competitive intelligence tasks.

What are the limitations of using SimilarWeb for website analytics?▼

Limitations of SimilarWeb include reliance on web fetch and browser tools to gather data, meaning availability depends on external site access. For highly accurate internal analytics, direct website tracking tools are required.

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