similarweb-analytics

To analyze website traffic data for competitor benchmarking, fetch total visits, unique visitors, and bounce rates for a target domain over a specific date range. This reveals performance metrics and engagement trends needed to compare domains.

You can get a breakdown of website traffic sources by desktop and mobile. The Skill queries dedicated traffic source endpoints to split channel performance, helping you assess multi-device SEO and engagement strategies.

Available metrics for global ranking and geographic traffic distribution include historical global rank and total visits segmented by country. This data supports localization planning and competitive visibility assessments across regions.

To pull historical traffic insights for a specific domain and time window, provide the domain name along with start and end dates. The tool fetches unique visits, bounce rate, and traffic source trends for the requested period.

This tool requires no external dependencies or components to function. It implements API calls internally via an integrated client to retrieve domain metrics, meaning no prerequisite environment setup is needed.

A limitation when fetching traffic data involves handling subdomains versus main domains. You must use the main_domain_only option to control whether the API aggregates data for the primary domain or includes subdomain traffic.