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site-architecture

Design and optimize website information architecture for SEO and user experience.

Updated Mar 6, 2026
Search Tags:#internal linking#navigation#information architecture#topic clusters#seo#site architecture#url structure
One-click install
npx skills add https://github.com/andginja/marketingskills --skill site-architecture-andginja
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: site-architecture
Source: https://github.com/andginja/marketingskills/tree/main/skills/site-architecture
Command: npx skills add https://github.com/andginja/marketingskills --skill site-architecture-andginja

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you design and optimize your website's information architecture to improve search engine crawlability, distribute link equity effectively, and enhance user experience.

Core Features & Use Cases

  • URL Structure Design: Create clear, concise, and consistent URL hierarchies.
  • Navigation Planning: Optimize primary, footer, and breadcrumb navigation for users and crawlers.
  • Topic Cluster Implementation: Build hub-and-spoke models for topical authority.
  • Internal Linking Strategy: Ensure strategic linking for optimal link equity flow.
  • Crawl Depth Management: Keep important pages within 3 clicks of the homepage.
  • Faceted Navigation Handling: Address SEO challenges with filters and sorting.
  • Pagination Best Practices: Implement crawlable pagination and infinite scroll solutions.
  • Use Case: When launching a new product section, use this Skill to plan the URL structure, navigation, and internal linking to ensure it's discoverable and ranks well.

Quick Start

Use the site-architecture skill to plan the URL structure for a new blog section about sustainable gardening.

Frequently Asked Questions about site-architecture

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a URL structure for better SEO?▼

Designing a URL structure for SEO involves creating clear, concise, and consistent URL hierarchies. This ensures search engines can easily understand and crawl your website's content organization.

What is the best way to manage internal linking and link equity?▼

Managing internal linking requires a strategic approach to ensure optimal link equity flow throughout your site. This involves connecting pages in a way that distributes authority effectively to important content.

How do I implement topic clusters for topical authority?▼

Implementing topic clusters involves building hub-and-spoke content models. This strategy groups related content around a central pillar page to establish and signal topical authority to search engines.

How many clicks should important pages be from the homepage for crawl depth?▼

Important pages should be kept within 3 clicks of the homepage for optimal crawl depth management. This ensures critical content is easily discoverable by search engine crawlers and users.

How do I handle faceted navigation without causing SEO issues?▼

Handling faceted navigation involves addressing SEO challenges caused by filters and sorting parameters. You must implement strategies to prevent duplicate content and crawl budget waste from faceted URLs.

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