site-architecture

Audit website structure by analyzing your sitemap and URL hierarchy to identify orphan pages, deep nesting, and navigation gaps. This process reveals structural flaws that hurt search engine visibility and prevent users from discovering content.

Plan URL hierarchy and content silos by designing a logical structure that groups related content and flattens deep nesting. This approach builds topical authority and improves user experience by creating clear, predictable navigation paths.

Fix poor link equity flow by developing an internal linking strategy that connects orphan pages to main content paths. Proper internal linking distributes authority effectively across the site, ensuring search engines can crawl and index all pages.

Yes, you can use site architecture analysis for large e-commerce sites. It identifies hard-to-find product pages by analyzing the existing URL structure, then proposes flatter category navigation and internal linking to improve product discoverability.

Information architecture causes duplicate paths and navigation gaps when URL hierarchy lacks logical grouping and clear categories. Auditing the structural principles of the sitemap identifies these issues, allowing you to consolidate paths and eliminate confusing routes.