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sk-positioning

Develop market positioning strategies using April Dunford's framework and the Onliness Test.

158|22|Updated Apr 10, 2026
Search Tags:#competitive analysis#customer insights#trend analysis#market positioning#positioning framework#category assessment
One-click install
npx skills add https://github.com/mohamedameen-io/StartupKit --skill sk-positioning
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: sk-positioning
Source: https://github.com/mohamedameen-io/StartupKit/tree/main/skills/sk-positioning
Command: npx skills add https://github.com/mohamedameen-io/StartupKit --skill sk-positioning

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires 四月 Dunford 框架, Jobs-to-Be-Done, Onliness Test, Ries & Trout Positioning Principles, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps you develop a robust market positioning strategy, ensuring your product stands out in the competitive landscape with clarity and purpose.

Core Features & Use Cases

  • Market Positioning Framework: Utilizes April Dunford's framework, enriched with Jobs-to-Be-Done, positioning statements, and the Onliness Test.
  • Competitive Analysis: Identifies competitors, evaluates their strengths and weaknesses, and uncovers opportunities for differentiation.
  • Customer Insights: Delves into customer pain points, desired outcomes, and the language they use to describe their problems.
  • Category Assessment: Determines the best market category for your product, ensuring your value proposition is clear and attractive to target customers.
  • Trend Analysis: Identifies relevant market trends and assesses their impact on your positioning strategy.
  • Validation: Conducts stress tests against Neumeier's Onliness Statement and Ries & Trout's Positioning Principles to ensure a strong, defendable position.
  • Documentation: Generates comprehensive documentation that includes positioning statements, competitive maps, and market analysis.

Quick Start

Use the sk-positioning skill to create a market positioning strategy for your product.

Frequently Asked Questions about sk-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I develop a market positioning strategy for my product?▼

A market positioning strategy requires analyzing competitive landscapes, customer needs, and market trends. Using the April Dunford framework, you can build a comprehensive strategy document that defines your product's category, value proposition, and competitive differentiation.

What frameworks are used for competitive analysis and category assessment?▼

Competitive analysis and category assessment utilize April Dunford's positioning framework, Jobs-to-Be-Done, the Onliness Test, and Ries & Trout Positioning Principles to evaluate competitors, validate market categories, and ensure a defendable product position.

How do I validate my product positioning using the Onliness Test?▼

You validate product positioning using the Onliness Test by stress-testing your strategy against Neumeier's Onliness Statement and Ries & Trout Positioning Principles, ensuring your market position is strong, clear, and defendable against competitors.

What inputs do I need to generate a comprehensive positioning document?▼

Generating a comprehensive positioning document requires founder inputs regarding product capabilities, target customers, and strategic goals to effectively drive research into customer insights, competitive maps, and trend analysis.

Does market positioning work for identifying customer pain points and desired outcomes?▼

Market positioning works for identifying customer pain points and desired outcomes by delving into customer insights and analyzing the specific language customers use to describe their problems, ensuring your value proposition directly addresses their needs.

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