Skill 1: Competitor Alternative Keywords

Generate competitor switching keyword sets with volume, CPC, and trend data.

Updated Feb 18, 2026
One-click install
npx skills add https://github.com/logansherzog/seo-skills --skill skill-1-competitor-alternative-keywords
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Skill 1: Competitor Alternative Keywords
Source: https://github.com/logansherzog/seo-skills/tree/main
Command: npx skills add https://github.com/logansherzog/seo-skills --skill skill-1-competitor-alternative-keywords

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It finds high-intent SEO keywords tied to users actively trying to replace a competitor, then turns that research into ready-to-write blog outlines and drafts.

Core Features & Use Cases

  • Switch-Intent Keyword Research: Builds competitor alternative keyword sets and pulls volume, CPC, competition, and trend signals to prioritize opportunities.
  • Related & PAA Expansion: Extends each high-volume seed keyword with related terms and People Also Search For questions to inform sections and FAQs.
  • Content Production Pipeline: Produces a prioritized content calendar plus blog outlines for low-priority terms, content briefs for medium-priority terms, and full drafts for high-priority terms.

Quick Start

Provide a list of 5-20 competitor names, your product category, and your target country code, then ask the skill to generate keyword-data.csv, a content-calendar.md, and blog drafts for the highest-priority keywords.

Frequently Asked Questions about Skill 1: Competitor Alternative Keywords

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find high-intent SEO keywords for competitor alternatives?

To find competitor alternative keywords, generate "alternative," "alternatives," and "vs" query patterns for multiple competitors, then enrich them with volume, CPC, competition, and trend signals to prioritize opportunities.

What is the best way to create a content calendar from switch-intent keywords?

Create a content calendar by sorting enriched competitor switching keywords using a defined priority rubric, then mapping low-priority terms to outlines, medium-priority terms to briefs, and high-priority terms to full drafts.

How do I generate blog post outlines for SaaS comparison queries?

Generate blog post outlines for SaaS comparison queries by classifying switch-intent keywords by priority, expanding them with related terms and People Also Search For questions, and structuring sections based on that intent.

Can I use competitor names to build content briefs and drafts automatically?

Yes, you can use competitor names to build content briefs and drafts automatically by providing 5-20 competitors, your product category, and target country code to generate prioritized outlines, briefs, and full drafts.

How does PAA expansion inform SEO content planning for comparison pages?

PAA expansion informs SEO content planning by extending high-volume seed keywords with People Also Search For questions, which directly structures the FAQs and supporting sections within your comparison blog drafts.