What problem does it solve? Founders producing video content across multiple markets struggle to decide when to appear on camera versus when to use product-only footage, often applying one video style to every audience and weakening trust with the wrong segment. ## Core Features & Use Cases - Three trust levels: Routes each market to face-first (founder anchor 20-40s), product-first (Playwright + ElevenLabs hero, 0% human), or hybrid (0-3s face hook then product proof) formats. - ICP-to-layer mapping: Maps Canada grants/VC, GRC/CISO, SourceA investor proof, TrustField, Noetfield, and fitness/consumer audiences to institutional, product, or digital twin presentation layers. - Ratio lock and guardrails: Enforces a 10-20% human to 80-90% system ratio and blocks HeyGen avatars from WitnessBC tier A hero videos. - Use Case: A founder preparing a LinkedIn anchor video for Canadian grant credibility uses the provided 40-second script and avatar pipeline, while keeping WitnessBC enterprise demos strictly product-led. ## Quick Start Ask the assistant to map your layers and recommend which video type and face policy to use for each of your target markets.