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Social Content Pillars

Generate monthly social media content calendars and post templates for brands.

Updated Apr 8, 2026
Search Tags:#content strategy#social media#scheduling#content calendar#repurposing#content pillars#caption writing
One-click install
npx skills add https://github.com/marktantongco/marky-prompt-system --skill social-content-pillars
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Social Content Pillars
Source: https://github.com/marktantongco/marky-prompt-system/tree/main/skills/social-content-pillars
Command: npx skills add https://github.com/marktantongco/marky-prompt-system --skill social-content-pillars

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Many brands struggle to maintain consistent, platform-appropriate social media output and lack a repeatable system for ideation, scheduling, and cross-platform repurposing. This Skill streamlines the process of defining brand voice and content pillars, producing a balanced monthly calendar, and generating caption templates and scheduling workflows so teams can scale content reliably.

Core Features & Use Cases

  • Brand Voice & Constraints: Create a concise voice card with tone rules, audience, and visual style to keep messaging consistent.
  • Pillar Definition & Allocation: Define 3–5 content pillars with descriptions, example topics, and percentage allocations that must sum to 100%.
  • Monthly Calendar Generation: Produce a 30-day, cross-platform posting schedule with platform-specific formats, frequency guidance, and status tracking.
  • Post Templates & Repurposing: Provide caption templates per pillar, hashtag strategies, engagement hooks, and a repurposing matrix to convert long-form content into short-form assets.
  • Use Case: Build a 30-day content plan for a SaaS startup across LinkedIn, Twitter/X, and Instagram with pillar allocations and daily post briefs.

Quick Start

Provide the brand name, audience, desired platforms, and ask for a 30-day cross-platform content calendar with 3-5 pillars and caption templates.

Frequently Asked Questions about Social Content Pillars

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a monthly social media content calendar across multiple platforms?▼

Creating a monthly social media content calendar involves defining a brand voice, establishing 3-5 content pillars with percentage allocations summing to 100, and mapping a 30-day cross-platform schedule with platform-specific formats and frequency guidance. This Skill generates that full structure.

What are content pillars and how do I allocate them for social media strategy?▼

Content pillars are 3-5 core themes that define your social media strategy. You allocate them by assigning percentage weights to each pillar that must sum to 100 percent, ensuring a balanced mix of topics across your monthly calendar.

Can I generate cross-platform social media post templates for LinkedIn, Twitter, and Instagram?▼

Yes, you can generate post templates for LinkedIn, Twitter/X, and Instagram. The Skill produces caption templates per pillar, hashtag strategies, engagement hooks, and platform-specific posting constraints tailored to each targeted platform.

What's the best way to repurpose long-form content into short-form social media posts?▼

The best way to repurpose long-form content is using a repurposing matrix. This Skill generates a matrix that converts long-form assets into short-form posts, providing specific workflows to scale content reliably across your targeted platforms.

Do I need to define my brand voice before generating a social media content plan?▼

Yes, you need to define your brand voice before generating a content plan. The Skill requires brand voice inputs including tone rules, audience definition, and visual style to create a concise voice card that keeps messaging consistent across all generated posts.

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