social-content-planning

To create a rolling social content calendar, you define your content pillars, a platform format-matrix, and CTA rotation rules. The workflow generates a calendar artifact with pillar rationales, asset dependency flags, and risk tracking for multi-platform campaigns.

Pillar-based social media planning aligns content categories to campaign objectives like awareness or conversions. It uses CTA rotation rules and risk checks during calendar generation to avoid repetition and ensure balanced calls-to-action across scheduled posts.

You can schedule mixed-format campaigns by defining a format-matrix that sets per-week caps for carousels, reels, threads, and polls across platforms. The workflow then flags asset dependencies and risks to ensure timely delivery and avoid conflicts.

Yes, the workflow produces handoff-ready outputs including calendar.md, pillars.md, format-matrix.md, assets-needed.md, and risks.md. It also generates a planning handoff README that describes how downstream writers should consume the artifacts.

Yes, you must define pillars.md, format-matrix.md, and cta-rotation.md before generation. These inputs drive the deterministic workflow that produces the calendar, asset roll-ups, and risk tracking outputs in your workspace drafts.

The best way to track asset dependencies is using a format-matrix with per-week caps and platform specifications. The workflow automatically rolls up asset requirements and flags delivery risks in the assets-needed.md and risks.md output files.