social-content

Start by defining 3-5 content pillars aligned with your expertise and audience, then post 3-5 times per week using carousels and story posts. Use hook formulas for the first line, batch content creation weekly, and follow a daily 30-minute engagement routine.

Extract 3-5 key insights from the blog post, then adapt each to platform formats: a LinkedIn insight post and carousel, a Twitter/X thread of takeaways, and an Instagram carousel plus Reel. Schedule the pieces across the week for spread distribution.

Low engagement usually comes from weak hooks, poor posting times, or not engaging with others. Test new hook formulas, avoid external links in the post body, try carousels or video, and spend 30 minutes daily commenting on target accounts' posts.

LinkedIn works best at 3-5 posts per week, Twitter/X at 3-10 posts per day including replies, Instagram at 1-2 feed posts plus daily Stories, TikTok at 1-4 videos per day, and Facebook at 1-2 posts per day.

Identify 10-20 top creators, collect 500+ of their posts, and analyze the top 10% for hook, format, and CTA patterns. Codify these into a repeatable playbook, then layer your authentic voice on top and track your own performance.

This Skill covers social media content only. For email sequences or welcome campaigns, use the email-sequence skill; for broader content strategy, use content-strategy; for launch coordination, use launch-strategy.