What problem does it solve? Turning a marketing objective into a coordinated, measurable social media campaign is hard: teams often skip briefs, copy one asset across platforms, invent urgency claims, or launch without tracking. This Skill converts a defined objective into a complete finite campaign system with phases, assets, owners, CTAs, and measurement. ## Core Features & Use Cases - Campaign Architecture: Builds campaign briefs, audience journeys, concepts, phases (tease, launch, educate, proof, reminder, urgency, last call, follow-up), and content matrices with owners, statuses, and measurement fields. - Evidence & Compliance Discipline: Enforces evidence states (CONFIRMED, OBSERVED, INFERRED, HYPOTHESIS, UNKNOWN, PROPOSED) and refuses to invent discounts, deadlines, prices, testimonials, or performance results. - Specialist Coordination: Routes copywriting, localization, design, AI image/video, landing page, CRO, and SEO work to the appropriate specialist skills while retaining campaign architecture. - Use Case: A marketing manager needs a 30-day bilingual launch campaign for a new online course. The Skill produces a campaign blueprint, phased content matrix, asset requirements, CTA and landing-page coordination plan, tracking definition, testing plan, and a post-campaign review framework. ## Quick Start Ask the assistant to build a launch campaign blueprint and content matrix for your product, providing the objective, audience, offer, platforms, languages, and timeline.