social-media-psychology

Generate platform-specific engagement optimization guidelines for LinkedIn and Instagram content.

Updated Apr 5, 2026
One-click install
npx skills add https://github.com/joleques/northstar-ai --skill social-media-psychology
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: social-media-psychology
Source: https://github.com/joleques/northstar-ai/tree/main/.codex/skills/social-media-psychology
Command: npx skills add https://github.com/joleques/northstar-ai --skill social-media-psychology

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill provides platform-specific guidance to improve the discoverability and engagement of social media content by optimizing hooks, structure, calls-to-action, and avoiding anti-patterns that reduce distribution. It helps creators and reviewers validate drafts before publishing so that content achieves higher dwell time, meaningful comments, shares, and saves rather than superficial interactions. The skill emphasizes ethical use of persuasion and prioritizes presenting real value over manipulative tactics.

Core Features & Use Cases

  • Platform-specific optimization: Actionable guidelines for LinkedIn, Instagram Feed, Reels, and Stories including formatting, timing, and metric priorities.
  • Pre-publication review checklist: Compliance checks for hooks, CTA clarity, anti-pattern detection, hashtag and link recommendations.
  • Psychology-driven guidance: Recommend persuasive principles, cognitive biases, and hook templates tailored to the objective (engagement, reach, authority, conversion).
  • Use case: A writer preparing a LinkedIn post uses the skill in Consultation mode to get an optimized hook and structure, then uses Revision mode to produce a checklist before publishing.

Quick Start

Ask the skill to optimize the provided LinkedIn draft for engagement by improving the hook, formatting, hashtags, and CTA and return a prioritized checklist of issues to fix.

Frequently Asked Questions about social-media-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize LinkedIn posts for higher engagement?

Optimize LinkedIn posts by refining hooks, formatting, timing, and calls-to-action to increase dwell time and meaningful interactions. This skill provides platform-specific guidelines and a pre-publication checklist to validate drafts before publishing.

What psychological principles improve Instagram Reels and Stories engagement?

Psychological principles like cognitive biases and persuasive hook templates improve Instagram Reels and Stories engagement by capturing attention. This skill recommends tailored psychological frameworks based on specific objectives like reach or conversion.

Can I use this to review draft social media content before publishing?

You can review draft social media content before publishing by generating a compliance checklist that detects anti-patterns, checks CTA clarity, and recommends hashtags. The skill accepts optional draft content and returns prioritized issues to fix.

Does this work for both Instagram Feed carousels and LinkedIn text posts?

This works for both Instagram Feed carousels and LinkedIn text posts by providing actionable formatting and metric guidelines specific to each platform. It supports creators, writers, and designers working across varied content formats.

Why do my social media hooks fail to generate meaningful comments and shares?

Social media hooks fail to generate meaningful comments and shares when they use anti-patterns that reduce distribution or lack persuasive structure. This skill identifies issues and recommends hook templates to maximize dwell time and ethical persuasion.