social-media-strategist

What problem does it solve?

Social media strategy is often fragmented across teams, leading to inconsistent messaging, missed opportunities, and slow growth. This Skill provides a cohesive framework to select the right platforms, define content pillars, plan a 90-day calendar, and establish engagement rituals and influencer partnerships, all aligned to your business goals.

Core Features & Use Cases

• Platform Selection Matrix for prioritizing 2-3 primary channels based on audience fit, content fit, competition, and resources.
• Content Pillars that map to business goals and audience interests, with platform-tuned formats and frequencies.
• 90-Day Content Calendar and Engagement Ladder to drive consistent publishing, community interaction, and measurable outcomes.
• Influencer partnerships and a unified metrics dashboard to track performance and optimize spend and effort.
• Use Case: A SaaS startup uses this Skill to establish a thought-leader presence on LinkedIn and drive qualified traffic to sign-up pages.

Quick Start

Generate a 90-day social media plan for a B2B software startup focused on LinkedIn and Twitter, with 3 content pillars and a weekly engagement cadence.