social-performance-review

What problem does it solve?

Small and medium businesses and their social managers struggle to turn monthly social metrics into clear, prioritized actions; this Skill transforms raw exports, screenshots, or manual notes into an interpreted, client-ready review that explains what worked, why, and exactly what to change next month.

Core Features & Use Cases

• Flexible data ingestion: Accepts CSV exports from Meta and LinkedIn, screenshots, or manual inputs and adapts analysis to the data quality available.
• Per-post and account-level analysis: Calculates reach, impressions, engagement rate, saves, and format/pillar performance and identifies top and bottom performers with interpretable reasons.
• Actionable outputs: Produces a client-facing markdown report, updates context/best-performers and review-history files, and provides ranked, specific recommendations to feed directly into the content calendar.
• Optional competitor and scraping tools: Integrates with Playwright or Firecrawl when configured to add competitor context and capture analytics not available via export.
• Use case: Turn a month of Instagram CSV exports into a one-page client report with three priority recommendations and updated best-performers for caption optimization.

Quick Start

Analyze last month's Instagram CSV export and produce a client-ready review summarizing top and bottom posts, key insights, and three ranked recommendations.