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binhnndigital
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social-planner

Generates weekly or monthly Facebook and Instagram content calendars exported as Excel files.

Updated Feb 5, 2026
Search Tags:#social media#instagram#content calendar#facebook#excel export#caption writing#vietnam marketing
One-click install
npx skills add https://github.com/binhnndigital/batch-watermark --skill social-planner-binhnndigital
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: social-planner
Source: https://github.com/binhnndigital/batch-watermark/tree/main/skills/social-planner
Command: npx skills add https://github.com/binhnndigital/batch-watermark --skill social-planner-binhnndigital

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires pandas, openpyxl.

What problem does it solve? Planning consistent social media content for Facebook and Instagram requires hours of manual work: deciding topics, writing captions, choosing hashtags, and scheduling posts. This Skill automates the entire process by generating a complete, ready-to-execute content calendar exported as a formatted Excel file. ## Core Features & Use Cases - Brand Profile System: Loads reusable brand profiles (voice, services, hashtags, posting times) from Markdown files so every plan matches the brand identity. - Structured Content Mix: Balances four post categories (ENTERTAINMENT, KNOWLEDGE, SALES, MINIGAME) with industry-specific ratios and Vietnamese golden-hour posting times. - Excel Export with Color Coding: Outputs a .xlsx file with columns STT, TOPIC, DATE, TIME, POST TYPE, CAPTION, HASHTAG, VISUAL, color-coded by topic via a pandas/openpyxl script. - Use Case: A hair salon owner asks for a weekly plan with 4 posts per day; the Skill loads the salon's brand profile, writes full Vietnamese captions with hashtags and visual briefs, inserts seasonal content for upcoming holidays, and exports a formatted Excel file. ## Quick Start Ask the AI to create a weekly content plan for your brand, for example: "Lập kế hoạch content tuần này cho Amiro Hair Studio, 4 bài/ngày".

Frequently Asked Questions about social-planner

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a social media content calendar with AI?▼

Provide your brand name and planning period, and the Skill loads your brand profile, generates daily posts with captions, hashtags, and visual briefs, then exports everything as a formatted Excel file. Default output covers 7 days with 3 posts per day.

How to export a content plan to Excel using Python?▼

The Skill includes a pandas and openpyxl script that writes the plan to a .xlsx file with color-coded rows by topic category, styled headers, and adjusted column widths. If openpyxl is unavailable, it falls back to CSV export.

Does the content planner support Vietnamese Facebook and Instagram posts?▼

Yes, the Skill is built for the Vietnamese market with Vietnamese caption templates, golden-hour posting times, and a seasonal events calendar covering Tết, 8/3, 20/10, and other local holidays. It also supports English instructions.

What is a brand profile in social media planning?▼

A brand profile is a Markdown file storing your brand name, industry, services, target audience, voice, posting times, content mix percentages, and hashtags. The Skill auto-detects and loads it so every generated plan matches your brand identity.

Can I customize the ratio of sales to educational posts?▼

Yes, the content mix percentages for ENTERTAINMENT, KNOWLEDGE, SALES, and MINIGAME categories are defined in the brand profile and can be adjusted freely as long as they total 100 percent. Industry defaults are provided as starting points.

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