social-seo

Optimize Instagram bios, captions, and alt text with keyword research.

Updated Apr 19, 2026
One-click install
npx skills add https://github.com/abbieemay/better-co-team-skills --skill social-seo-abbieemay
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: social-seo
Source: https://github.com/abbieemay/better-co-team-skills/tree/main/skills/social-seo
Command: npx skills add https://github.com/abbieemay/better-co-team-skills --skill social-seo-abbieemay

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps businesses improve discoverability on Instagram by applying search-driven optimization (keyword strategy, profile structure, captions, and alt text) to content and profiles, moving from hashtag-focused tactics to intent-based SEO.

Core Features & Use Cases

  • Profile optimization with the primary keyword and location to improve search visibility and profile signal strength.
  • Bio optimization that clearly communicates what you do, for whom, and where, using keywords naturally.
  • Caption keyword optimization, placing the primary keyword in the first line and including related terms in the body, with location tagging for local relevance.
  • Alt text optimization that describes the image and includes the primary keyword and location to improve accessibility and searchability.
  • Keyword research workflow to identify local search terms via social searches and proxy Google prompts, informing content topics and post directions.
  • Content topics aligned with high search-intent ideas to sustain long-term discovery.

Quick Start

Identify the client’s primary service and location, then implement profile name, bio, and first post captions optimized for the target keywords.

Frequently Asked Questions about social-seo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize my Instagram profile for local SEO search visibility?

To optimize your Instagram profile for local SEO, place your primary service keyword and location directly in your profile name and bio. This clearly communicates what you do, for whom, and where, strengthening your profile's signal for local search intent.

What is the best way to do keyword research for Instagram SEO?

The best way to do keyword research for Instagram SEO is to perform social searches directly on the platform and use proxy Google prompts. This identifies local search terms and high-intent ideas to inform your content topics and post directions.

Do hashtags or keywords work better for Instagram search discoverability?

Keywords work better than hashtags for Instagram search discoverability because they leverage intent-based SEO. Moving from hashtag-focused tactics to structured keyword strategies in bios, captions, and alt text sustains long-term discovery.

Can I use alt text to improve Instagram search discoverability for my posts?

Yes, you can use alt text to improve Instagram search discoverability by describing your image accurately while naturally including your primary keyword and location. This enhances both accessibility and the searchability of your posts.

How do I structure Instagram captions for keyword optimization?

Structure Instagram captions for keyword optimization by placing your primary keyword in the very first line. Include related search terms naturally throughout the caption body, and apply location tagging to capture local search relevance.