stackadapt-inventory-and-brand-safety

Brand safety controls for StackAdapt campaigns are set up by applying domain and app exclusion lists, configuring category and contextual avoidance, and integrating third-party verification tools for viewability and fraud detection.

StackAdapt inventory selection supports open exchange, private marketplace (PMP), preferred deal, and programmatic guaranteed supply types to give you detailed control over ad placements and campaign scale.

Yes, you can use private marketplace (PMP) deals in StackAdapt to secure premium CTV inventory while enforcing brand safety through specific domain exclusions and category filters.

StackAdapt integrates with third-party verification tools to actively monitor viewability and detect fraud, ensuring your campaign ad placements meet your brand's safety standards.

The best way to exclude specific domains and apps from your advertising inventory is by applying domain and app exclusion lists alongside category and keyword contextual avoidance within your campaign setup.

Programmatic guaranteed deals in StackAdapt should be used when you need to secure premium, reserved inventory directly from publishers, whereas open exchange is better for broader, non-guaranteed ad placement reach.