stg-designing-channels

Design GTM channel strategies with CAC estimates and phased investment plans.

37|5|Updated Nov 18, 2025

Search Tags:#bootstrapping #gtm #unit-economics #market-research #cac #channel-strategy #growth-metrics

Ready to run

npx skills add https://github.com/BellaBe/leanos --skill stg-designing-channels

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: stg-designing-channels
Source: https://github.com/BellaBe/leanos/tree/main/.claude/skills/stg-designing-channels
Command: npx skills add https://github.com/BellaBe/leanos --skill stg-designing-channels

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Selects GTM acquisition channels, estimates per-channel CAC, designs channel mix with investment allocation, and sequences channels by phase. Constrained by ACV-channel viability from pricing and growth architecture from solutions. Produces channel strategy for unit economics hypothesis.

Core Features & Use Cases

Enumerates 5-8 grounded candidate channels with specific mechanisms to reach the target segment.
Estimates per-channel CAC ranges with ramp times and benchmarking sources.
Designs a two-phase channel mix with investment splits and sequencing aligned to ACV constraints and growth architecture.

Quick Start

Design the initial channel strategy for the unit economics hypothesis given segment data and pricing constraints.

Frequently Asked Questions about stg-designing-channels

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I design a GTM channel strategy for a unit-economics hypothesis?▼

Designing a GTM channel strategy requires enumerating 5-8 grounded candidate channels to reach your target segment and estimating per-channel CAC ranges. This builds a viable channel plan constrained by ACV limits to validate your unit-economics hypothesis.

What is the best way to estimate per-channel CAC and ramp times for bootstrapping?▼

Estimating per-channel CAC involves benchmarking specific acquisition mechanisms against industry sources and calculating ramp times. This approach provides CAC ranges and investment splits necessary for bootstrapping a viable growth architecture.

How does ACV constraint affect channel mix and investment allocation?▼

ACV constraints dictate channel viability by limiting the maximum allowable CAC for a segment. This directly shapes your two-phase channel mix, forcing investment allocation and sequencing to align with your growth architecture and pricing model.

Can I use this to sequence GTM channels for my target segment?▼

Yes, you can sequence GTM channels by designing a two-phase investment split aligned to ACV constraints. This process enumerates specific mechanisms to reach your target segment and validates the ramp times required for each phase.

When do I need market research for channel enumeration and CAC benchmarking?▼

Market research is needed for channel enumeration when validating specific mechanisms to reach a target segment. It provides the benchmarking sources required to estimate per-channel CAC ranges and ramp times for your growth metrics.

Why does my channel strategy need a coherence check against growth architecture?▼

A coherence check ensures your selected channels and investment splits align with your broader growth architecture and ACV constraints. It validates that your two-phase channel mix supports a viable unit-economics hypothesis without exceeding CAC limits.