store-growth-audit

Audits an app's App Store growth machinery against a 54-item P0-P9 playbook and produces a scored action plan.

696|66|Updated Oct 29, 2025
One-click install
npx skills add https://github.com/rshankras/claude-code-apple-skills --skill store-growth-audit
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: store-growth-audit
Source: https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/growth/store-growth-audit
Command: npx skills add https://github.com/rshankras/claude-code-apple-skills --skill store-growth-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Indie developers rarely know which App Store growth levers they have installed and which they are missing. This Skill replaces guesswork with a structured, evidence-based audit: every one of 54 checklist items is scored from an App Store Connect MCP read, a codebase grep, or an explicit user question, then routed to the skill or command that fixes it.

Core Features & Use Cases

  • 54-item P0-P9 playbook: Ten phases covering money toggles, ASO metadata, conversion assets, localization, ratings, experimentation, featuring, paid traffic, earnings, and retention ops, each with explicit detection rules and status thresholds.
  • Evidence-first detection: One batched pass of read-only App Store Connect MCP calls, one codebase grep pass, and one batched question round; nothing is scored from assumptions, and unknowns are marked unverified.
  • Scorecard with maturity level: Produces a GROWTH.md scorecard with phase grades, a 0-9 growth maturity level, top-5 prioritized actions, deltas against prior audits, and a recurring calendar.
  • Use Case: Before spending on Apple Ads, run a full audit to discover that billing retry is disabled, keywords were never researched, and only English metadata exists, then get routed to the exact sibling skills that fix each gap.

Quick Start

Ask the assistant to run a growth audit on your app using the store-growth-audit skill and confirm which App Store Connect app to analyze.

Frequently Asked Questions about store-growth-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my app's App Store growth strategy?

Run the store-growth-audit skill, which walks your app through 54 checklist items across ten phases from money toggles to retention ops. Each item is scored from App Store Connect reads, codebase checks, or direct questions, producing a scorecard with prioritized fixes.

What does the store growth audit check on App Store Connect?

It reads metadata, locales, pricing, availability, in-app purchases, subscriptions, app events, product page experiments, custom product pages, analytics, sales reports, and reviews. All calls are read-only; the audit never mutates anything in App Store Connect.

Can I run the growth audit before my app launches?

Yes, a pre-launch mode scores items against your planning documents and codebase instead of live store data. Items marked defer become N/A with activation triggers, and the first post-launch audit diffs cleanly against the pre-launch scorecard.

How is the growth maturity level calculated?

The maturity level is the highest phase P such that every phase up to P grades at least Working, meaning over half its applicable items pass with no core item failing. An app strong in later phases but weak in P3 still caps at Level 2.

Can I audit just one phase like localization or ASO?

Yes, scoped runs accept a single phase or range such as P3 or P1-P3. The audit gathers only the evidence rows feeding those items, updates only that phase's scorecard rows, and outputs a phase worklist instead of the global top five.

What happens when the audit cannot verify an item?

Unverifiable items are scored as unverified rather than assumed complete. The audit asks manual questions in one batched round, and an I-don't-know answer is recorded honestly so the scorecard tells you exactly what to go check.