What problem does it solve?
Indie developers rarely know which App Store growth levers they have installed and which they are missing. This Skill replaces guesswork with a structured, evidence-based audit: every one of 54 checklist items is scored from an App Store Connect MCP read, a codebase grep, or an explicit user question, then routed to the skill or command that fixes it.
Core Features & Use Cases
- 54-item P0-P9 playbook: Ten phases covering money toggles, ASO metadata, conversion assets, localization, ratings, experimentation, featuring, paid traffic, earnings, and retention ops, each with explicit detection rules and status thresholds.
- Evidence-first detection: One batched pass of read-only App Store Connect MCP calls, one codebase grep pass, and one batched question round; nothing is scored from assumptions, and unknowns are marked unverified.
- Scorecard with maturity level: Produces a GROWTH.md scorecard with phase grades, a 0-9 growth maturity level, top-5 prioritized actions, deltas against prior audits, and a recurring calendar.
- Use Case: Before spending on Apple Ads, run a full audit to discover that billing retry is disabled, keywords were never researched, and only English metadata exists, then get routed to the exact sibling skills that fix each gap.
Quick Start
Ask the assistant to run a growth audit on your app using the store-growth-audit skill and confirm which App Store Connect app to analyze.