storybrand-messaging

Apply the StoryBrand SB7 framework to clarify brand messaging and create customer-centric copy.

Updated Jul 31, 2026
One-click install
npx skills add https://github.com/fsolla/teqo --skill storybrand-messaging-fsolla
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: storybrand-messaging
Source: https://github.com/fsolla/teqo/tree/main/.agents/skills/storybrand-messaging
Command: npx skills add https://github.com/fsolla/teqo --skill storybrand-messaging-fsolla

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the problem of ineffective, confusing marketing copy that fails to resonate with customers by applying the proven StoryBrand (SB7) narrative framework.

Core Features & Use Cases

  • Narrative Structuring: Positions the customer as the hero and your brand as the guide, ensuring your messaging addresses their specific desires and pain points.
  • Diagnostic Scoring: Provides a 10-point scoring system to evaluate and improve your website copy, email sequences, and sales scripts.
  • Use Case: Use this when your website conversion is low or your elevator pitch feels weak; the Skill will help you rewrite your copy to clearly define the customer's problem, your solution, and the success they will achieve.

Quick Start

Use the storybrand-messaging skill to evaluate my current homepage copy and provide a score based on the SB7 framework.

Frequently Asked Questions about storybrand-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I clarify my brand message using the StoryBrand framework?

You can rewrite website copy and email sequences by identifying external, internal, and philosophical problems alongside clear calls to action. This ensures consistent brand positioning across all marketing collateral.

What is the best way to write a brand one-liner for marketing collateral?

Yes, it can evaluate your sales scripts by applying a 10-point scoring system based on the SB7 framework. This diagnostic identifies weaknesses in your copy to help improve overall conversion rates.

Why does my website copy fail to convert visitors into customers?

Yes, this Skill supports the development of email nurture sequences by structuring your messaging around the customer's internal and external problems. This ensures your emails maintain consistent brand positioning.

Can I score my homepage copy to see if my brand messaging is effective?

Yes, the Skill supports the development of website wireframes to ensure consistent brand positioning. This helps structure your homepage to clearly define the customer's problem and your solution.

When do I need to restructure my marketing narrative for sales communications?

No external dependencies or platforms are required to apply the StoryBrand framework to your marketing collateral. You simply need your existing website copy or sales scripts for the Skill to evaluate and rewrite.