storybrand-messaging

Brand messaging is clarified by positioning the customer as the hero and your brand as the empathetic guide with clear proof, using the SB7 framework to create a consistent narrative across websites, emails, and pitches.

The SB7 framework is a storytelling structure for copywriting that requires a defined hero problem, a guide with empathy and authority, a 3–4 step plan, direct and transitional calls to action, and explicit success and failure outcomes to drive conversions.

Apply the customer-hero narrative across websites and emails by defining the hero's problem, presenting your brand as an empathetic guide, providing a 3–4 step plan, and using direct and transitional calls to action to maintain a consistent, customer-focused message.

Yes, the StoryBrand framework works for ad copy and sales pitches by applying the SB7 structure to position the customer as the hero and the brand as the guide, ensuring consistent, customer-focused storytelling across all marketing materials.

Before rewriting homepage copy, you need a defined hero problem, a guide with empathy and authority, a 3–4 step plan, direct and transitional calls to action, and explicit success and failure outcomes to complete the framework.

You should avoid positioning your brand as the hero when your messaging confuses customers, because the SB7 framework dictates that making the customer the hero and the brand the empathetic guide is essential for driving conversions and clarity.