storybrand-messaging

Apply the SB7 framework to clarify brand messaging and position the customer as hero.

Updated Sep 10, 2025

Search Tags:#messaging #branding #storytelling #copywriting #storybrand #customer-hero #marketing-framework

Ready to run

npx skills add https://github.com/tillysoso/mv1 --skill storybrand-messaging-tillysoso

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: storybrand-messaging
Source: https://github.com/tillysoso/mv1/tree/main/.claude/skills/storybrand-messaging
Command: npx skills add https://github.com/tillysoso/mv1 --skill storybrand-messaging-tillysoso

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Clarify brand messaging by making the customer the hero — not the brand. Customers don't buy products they don't understand. If you confuse, you lose.

Core Features & Use Cases

SB7 framework as the core structure for messaging across marketing materials, websites, pitches, and emails.
Position the customer as the hero and present the brand as the empathetic guide with clear proof.
Provide a simple 3–4 step plan and direct/transitional calls to action to drive conversions and clarity.

Quick Start

Apply the StoryBrand SB7 framework to your homepage copy to position the customer as the hero.

Frequently Asked Questions about storybrand-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I clarify my brand messaging so customers actually understand it?▼

Brand messaging is clarified by positioning the customer as the hero and your brand as the empathetic guide with clear proof, using the SB7 framework to create a consistent narrative across websites, emails, and pitches.

What is the StoryBrand SB7 framework and how does it work for copywriting?▼

The SB7 framework is a storytelling structure for copywriting that requires a defined hero problem, a guide with empathy and authority, a 3–4 step plan, direct and transitional calls to action, and explicit success and failure outcomes to drive conversions.

How do I apply a customer-hero narrative across my website and marketing emails?▼

Apply the customer-hero narrative across websites and emails by defining the hero's problem, presenting your brand as an empathetic guide, providing a 3–4 step plan, and using direct and transitional calls to action to maintain a consistent, customer-focused message.

Does the StoryBrand framework work for ad copy and sales pitches?▼

Yes, the StoryBrand framework works for ad copy and sales pitches by applying the SB7 structure to position the customer as the hero and the brand as the guide, ensuring consistent, customer-focused storytelling across all marketing materials.

What do I need to prepare before using the SB7 framework to rewrite my homepage copy?▼

Before rewriting homepage copy, you need a defined hero problem, a guide with empathy and authority, a 3–4 step plan, direct and transitional calls to action, and explicit success and failure outcomes to complete the framework.

When should I avoid positioning my brand as the hero in my marketing framework?▼

You should avoid positioning your brand as the hero when your messaging confuses customers, because the SB7 framework dictates that making the customer the hero and the brand the empathetic guide is essential for driving conversions and clarity.