strategist-whatsapp-campaigns

What problem does it solve?

Helps teams design, validate, and operate Braze-powered WhatsApp campaigns that maximize user engagement while preserving phone quality rating and regulatory compliance. It reduces guesswork around template approval, personalization, delivery method selection, and retargeting by providing prescriptive patterns and checklists.

Core Features & Use Cases

• Template strategy & submission: guidance on template categories (utility, marketing, authentication), variable mapping, and Meta approval constraints.
• Interactive experiences: build and preview Flows, carousel templates, and product/catalog messages with instructions for saving responses and mapping schemas.
• Retargeting & segmentation: recipes for filtering by receipt, read status, and click interactions; Canvas/segment patterns for re-engagement.
• Delivery optimization & tracking: decision rules for MM API vs Cloud API, click tracking with custom domains, and handling delivery failures.
• Opt-in/opt-out and compliance: concrete opt-in collection methods, keyword-based opt-out handling, and phone quality rating protection tactics.
• External integrations: webhook + API-trigger architecture for chatbot or live agent handoffs and outbound reply flows.

Quick Start

Use the strategist-whatsapp-campaigns skill to design a WhatsApp campaign that targets opted-in users with an approved template, Liquid fallbacks, click tracking enabled, and an MM API optimized delivery plan.