What problem does it solve? Running paid acquisition without a disciplined operating system leads to wasted budget, premature scaling, and decisions made on gut feel instead of unit economics. This Skill provides a structured playbook for channel selection, campaign structure, bidding, budget pacing, retargeting, and kill-or-scale decisions grounded in breakeven CPA and ROAS math. ## Core Features & Use Cases - Platform playbooks: Deep operational references for Google Search, Meta (Andromeda era), LinkedIn B2B, and ABM, covering bidding progression, audience sizing, negative keywords, and scaling triggers. - Decision frameworks: Kill rules (pause at 2-3x target CPL with zero conversions), lead quality scoring (Urgency/Budget/Fit), and the scaling quadrant for routing growth tactics by constraint. - Retargeting systems: Funnel-based segmentation, the 4-component retargeting framework, and cross-channel UTM remarketing between platforms. - Use Case: A B2B SaaS founder with $15k/month to spend asks where to advertise. The Skill checks for existing product-marketing context, applies the platform selection guide, computes breakeven CPL from deal economics, and returns a structured plan with budgets, naming conventions, and success metrics. ## Quick Start Ask the agent to plan a paid acquisition strategy for your product, including your budget, target CPA, and current platforms, and it will route to the right playbooks and return a structured campaign plan.
