What problem does it solve? Choosing the wrong co-marketing partner or launching a joint campaign without agreed roles, lead-sharing terms, and measurement wastes budget and damages relationships. This Skill provides a structured discipline for identifying credible partners, scoring them on evidence, and designing measurable joint campaigns with explicit value exchange. ## Core Features & Use Cases - Partner Scoring Framework: Rate candidates on six criteria (audience fit, size, brand alignment, engagement, reciprocity, ease of execution) with a pursue/drop rule and a shortlist cap of five. - Campaign Format Selection: Choose from four families — content partnerships, webinars and events, product and integration marketing, and community/social — with per-format effort and lead-sharing guidance. - Structured Deliverables: Produce a scored partner shortlist or a full joint campaign plan covering responsibilities, lead handling, promotion commitments, costs, and measurement. - Use Case: A SaaS team wants to run one joint webinar this quarter. The Skill scores five candidate partners, recommends the best fit, and drafts a campaign plan with gated/split lead handling and a debrief date — while keeping all outreach as drafts until the user approves. ## Quick Start Use the suede-co-marketing skill to score potential partners for our analytics tool and draft a joint webinar campaign plan with the top candidate.
