suede-content-strategy

Start by gathering business context, customer research, and competitive landscape, then define 3-5 content pillars tied to your product and audience. Map topics to buyer stages (awareness through implementation), score ideas with the prioritization framework, and set a publishing cadence with named owners.

Score each idea on customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%), adjusting the weights to your business goal. Focus first on high-impact, lower-effort topics and record the decision rule you used.

A hub-and-spoke cluster pairs a comprehensive pillar page with 8-15 supporting articles targeting related long-tail keywords. Create the hub first, then build spokes that interlink with each other and link back up to the hub to build topical authority.

Audit each asset against dated traffic, conversion, and ranking evidence. Refresh pieces with decaying content but live topics, consolidate posts targeting the same intent into the strongest URL, and propose killing assets with no traffic or strategic use across two review windows.

No, writing individual assets is out of scope and routes to the suede-copy skill. This Skill produces the strategy: pillars, priority topics, cluster maps, and refresh decisions, not the articles themselves.

Use keyword exports from Ahrefs, SEMrush, or Search Console, sales and support call transcripts, survey responses, forum research on Reddit or Quora, and competitor content analysis. If no research surface is available, label ideas as hypotheses rather than inventing data.