suede-emails

A welcome sequence runs 5-7 emails over 12-14 days: deliver the promised value immediately, then a quick win, your story, social proof, objection handling, a feature highlight, and a conversion ask. Each email gets one primary CTA and a 40-60 character subject line.

A lead nurture sequence typically runs 6-8 emails over 2-3 weeks, moving from delivering the lead magnet through problem deep-dives, case studies, and differentiation to a direct offer. Commitment asks increase gradually across the sequence.

Send the welcome email immediately, space early sequence emails 1-2 days apart, nurture emails 2-4 days apart, and long-term emails weekly or bi-weekly. B2B sends should avoid weekends; B2C can test them.

No. The skill designs the sequence and produces a provider-neutral implementation hand-off with triggers, audience rules, and exit criteria. It never sends, schedules, imports contacts, or alters automations without explicit user authorization.

Use a re-engagement sequence when subscribers have been inactive for 30-60 days; it runs 3-4 emails ending in a last-chance message and a sunset policy for non-responders. Nurture sequences are for engaged pre-sale leads, not dormant contacts.

Declining opens usually involve sender reputation, list hygiene, or send frequency, not just subject lines. Clean the list with a re-engagement campaign, then test subject patterns like questions, how-tos, and numbers at 40-60 characters, one variable at a time.