What problem does it solve? Choosing what to offer in exchange for contact details is often guesswork, leading to low-converting ebooks, over-long forms, and leads that never become customers. This Skill structures the decision: which format fits the audience and buyer stage, how much to gate, how to deliver, and what to measure. ## Core Features & Use Cases - Format Selection: Match lead magnet types (checklists, templates, ebooks, quizzes, webinars) to buyer stage, effort, and time-to-create using comparison tables and a detailed format guide. - Gating & Capture Strategy: Decide full vs. partial gating, minimize form fields using the 5-10% per-field conversion rule, and structure landing pages and delivery methods. - Measurement Planning: Define KPIs, A/B tests, and lead-quality signals with benchmark data by format, channel, and industry. - Use Case: A B2B SaaS team asks what lead magnet to create for marketing agencies; the Skill checks existing product-marketing context, recommends a decision-stage template, and returns a full plan covering content outline, gating, distribution, and metrics. ## Quick Start Ask the agent to recommend a lead magnet for your product and audience, including format, gating, landing page structure, distribution channels, and measurement plan.
