What problem does it solve? Founders and fractional CMOs need a comprehensive, client-specific marketing operating plan (90-day roadmap plus 12-month outlook) but generic templates ignore the client's actual budget, team capacity, evidence, and constraints. This Skill produces a Notion-paste-ready strategy document grounded in verified inputs. ## Core Features & Use Cases - Three-phase workflow: INIT (research and structured intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile, verify, publish), with resumable state tracked in progress.md. - 13-section AARRR plan: Executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition/Activation/Retention/Referral/Revenue sections, 90-day roadmap, 12-month outlook, ops stack mapping, tactical idea bank, and measurement/RACI. - Evidence-gated recommendations: Budget scenarios, growth patterns, team models, and client-type archetypes are treated as hypotheses requiring dated sources, owners, approvals, and stop conditions. - Use Case: A fractional CMO starting an engagement with a Series A SaaS company runs the skill to produce a board-ready marketing plan with owner-assigned moves and explicit open decisions. ## Quick Start Invoke /suede-marketing-plan with a client name or domain and answer the intake questions to begin building the plan.