What problem does it solve? Weak offers get misdiagnosed as copy problems. This Skill helps you fix the underlying offer—outcome framing, proof, bonuses, guarantees, scarcity, naming, and payment structure—before polishing the language around it. ## Core Features & Use Cases - Value Equation Diagnosis: Score dream outcome, perceived likelihood, time delay, and effort on a 1-10 scale to find the binding constraint holding back conversion. - Six-Component Offer Anatomy: Audit or build the core deliverable, bonus stack, guarantee, scarcity, name, and price/payment structure as a complete system. - Format Playbooks by Business Type: Apply tailored offer patterns for services, courses, coaching, info products, agency retainers, high-ticket B2B, SaaS, and direct response. - Use Case: A founder says their $2K cohort course is not converting. The Skill scores the four value levers, finds perceived likelihood is the constraint, and returns an Offer Brief adding named case studies, a conditional guarantee, and real cohort scarcity. ## Quick Start Ask the agent to diagnose your current offer for a service, course, or coaching program and return an Offer Brief with the weakest lever and one concrete fix.
