What problem does it solve? Users sign up for a product but never reach first value, and teams lack a structured way to define activation, sequence the first session, and measure where new users drop off. ## Core Features & Use Cases - Activation Definition: Identifies the aha moment by correlating retained-user behavior with churned-user behavior, then sets activation metrics like rate, time, and steps to activation. - Flow and Checklist Design: Produces first-run sequencing, 3-7 item onboarding checklists, empty state copy, and guidance on tooltips versus product tours versus setup wizards. - Stalled User Recovery: Defines stalled-user detection criteria and re-engagement tactics across email, in-app, and human outreach, with a reference catalog of A/B experiment ideas. - Use Case: A project management tool where only 30% of trial users create a first project gets an activation audit, a redesigned first-session flow, empty state copy, email triggers, and a metrics plan. ## Quick Start Use suede-onboarding to audit our onboarding flow and design a first-session experience that gets new users to their activation milestone faster.