What problem does it solve? Founders and marketers often lack a repeatable process for earning press coverage, leading to generic pitches, wasted outreach, and unmeasured PR efforts. This Skill turns verified milestones, data, and timely angles into structured earned-media briefs while keeping every send decision with the user. ## Core Features & Use Cases - Four PR modes: reactive newsjacking with a scoring rubric, proactive journalist pitching with fit scoring and pitch templates, inbound press-request responses (HARO, Qwoted, Featured), and an owned press page plus media kit checklist. - Pitch quality gate: a checklist covering beat fit, news hook, subject line, word limits, and banned vocabulary, plus a send-approval handover that requires explicit user approval before anything is sent. - Measurement framework: tracks coverage count, domain rating, referral traffic, brand search lift, AI citation rate, and sales influence instead of vanity metrics like AVE. - Use Case: A startup wants to pitch a proprietary data study to tech reporters. The Skill scores the story's newsworthiness, builds a tiered media list from verified sources, drafts a data-story pitch per journalist, and presents each draft for explicit send approval. ## Quick Start Use the suede-public-relations skill to draft a pitch for our new usage-data report targeting journalists who cover developer tools.
