What problem does it solve? Landing pages and campaign pages often lose visitors to unclear heroes, weak CTAs, unverified proof, and untested design changes. This Skill turns a live or drafted page into a structured conversion path by auditing friction, verifying measurement, and producing falsifiable experiment hypotheses instead of guesswork. ## Core Features & Use Cases - Funnel and Friction Analysis: Classify the page as TOFU, MOFU, or BOFU, then inventory cognitive, physical, and trust friction with evidence and severity. - Conversion Path Design: Rewrite the page spine (headline, subhead, CTA ladder, proof placement, pricing presentation) using named design moves like /hero-voltage and /cta-magnet. - Experiment Design: Pre-register A/B tests with primary metric, guardrails, MDE, sample size, and SRM checks in a hypothesis ledger before launch. - Use Case: A founder's launch page gets traffic but few signups. Run the skill on the URL to find that the CTA is vague and proof is unverifiable, then receive three ranked hypotheses and a ship gate verdict after rendered desktop/mobile QA. ## Quick Start Use suede-site-alchemy on my landing page at https://example.com to audit conversion friction and propose testable improvements.
