switch-interview

What problem does it solve?

The Switch Interview Methodology helps product teams design or debrief interviews to uncover the JTBD behind a user’s decision to switch tools or workflows, enabling genuine, life-context insights beyond surface reactions.

Core Features & Use Cases

• Interview design guidance for acquisition and churn switch scenarios, including subject selection and question framing.
• Debrief framework that captures the four forces (Push, Pull, Anxiety, Habits), the job statement, and actionable implications.
• Pattern library output to synthesize insights across interviews and inform positioning, onboarding, and messaging.

Quick Start

Generate a switch-interview guide and debrief template for a new customer segment.