sys:wiifm-check

Answer seven WIIFM questions to clarify customer value in product messaging.

3|Updated Mar 31, 2026

Search Tags:#messaging #validation #value-proposition #scorecard #product-pitch #wiifm #customer-focus

Ready to run

npx skills add https://github.com/rickmanelius/skills --skill sys-wiifm-check

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: sys:wiifm-check
Source: https://github.com/rickmanelius/skills/tree/main/plugins/save-your-startup/skills/sys-wiifm-check
Command: npx skills add https://github.com/rickmanelius/skills --skill sys-wiifm-check

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This tool helps teams articulate why customers should care by guiding them through the seven WIIFM questions, transforming vague pitches into clear value signals and reducing the risk of indifferent responses.

Core Features & Use Cases

Seven WIIFM questions guide your value proposition, messaging, and product pitches.
Wants, Needs, and Shoulds classification with actionable recommendations to strengthen messaging.
WIIFM scorecard and guidance to identify gaps and prioritize improvements for product-market fit.
Applicable to product decks, landing pages, and stakeholder communications to ensure customers quickly understand the value.

Quick Start

Describe your product and target customer, then walk through the seven WIIFM questions to generate your value proposition.

Frequently Asked Questions about sys:wiifm-check

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is a WIIFM framework for testing product messaging?▼

You validate your value proposition by describing your product and target customer, then answering seven WIIFM questions. This generates a scorecard and classifies motivations into Wants, Needs, and Shoulds to strengthen your messaging.

Can I use a WIIFM scorecard for landing page messaging?▼

Yes, a WIIFM scorecard applies to landing page messaging to ensure customers quickly understand the value. It identifies gaps in your value proposition and prioritizes improvements for better product-market fit.

What's the best way to clarify customer value for early-stage products?▼

The best way to clarify customer value is classifying messaging into Wants, Needs, and Shoulds using a seven-question WIIFM framework. This provides actionable recommendations to reduce indifferent responses from early-stage product pitches.

Why does my product pitch fail to connect with target customers?▼

Your product pitch fails to connect when it lacks clear value signals. Answering the seven WIIFM questions helps articulate why customers should care, transforming vague pitches into focused messaging that highlights product-market fit.

When do I need to classify customer motivations for a product pitch?▼

You need to classify customer motivations when preparing product decks or stakeholder communications. Categorizing motivations into Wants, Needs, and Shoulds provides actionable recommendations to strengthen your overall value proposition.